Tip Thursday - Body Language

When people wear a white coat (such as doctors) more people are convinced by and believe them
than someone with the same title and experience speaking to them without one. The coat is just a prop but its underlying messaging has a significant impact upon the perceived credibility of the message. A simple tool to use to help your message be received favourably.

Obviously the white coat is a tool that is available only to those in the medical profession but... consider what an 'authority' in your industry and situation would wear... and wear that! It may be a subtle cue but anything you can do and use to help your message be heard and received favourably is one worth using to your advantage.

Tip Thursday - Influence

It has been shown that people become more 'certain' they are right about a course of action they took IF they can't undo it. If they can't change their action in some way they will hold on firmer and longer to their sense of 'rightness'.

Therefore, if you are looking to change their minds you would do well to help them see some way that their initial action could be 'undone', taken back or overlooked. This isn't always possible of course but the more successful you are in helping them to find an 'out' for their initial behaviour the more successful you will be in getting them to modify their choices in the future.