
This is all a non-conscious activity. We are all unconsciously primed by events and experiences around us all the time. Knowing this we can then work to deliberately prime our unconscious minds to increase our performance.
Surround yourself with pictures and memorabilia of high performers that you admire and respect to influence what you do. Really be clear though about who and what truly inspires you, not just what you 'want' to inspire you. It must be personalized specifically to you for it to work its subtle unconscious effects.