When selling it is easy to get caught up in hyping the 'what' of your product or service by outlining all of its features. However, you need to speak to customers about the 'why' of what you do, of what you offer, of what your product can help them with.
The language you use is critical.
Instead of speaking using a lot of nouns, describing what your product or service is, shift to more verb-based descriptions of how people use your product (or you)! Talk about 'why' they need it (or you), 'what' it does for them, 'how' they can use it (you).
Verbs, not nouns, to increase sales.