New research out shows us that the earliest ideas voiced in a brainstorming session have a heavy influence over the rest of the conversation, having determined the direction of future thoughts. Instead, experts suggest using a Brain Writing versus Storming approach. Have everyone write their ideas down first, before sharing with others. The point is to have the idea generation phase take place before any review or discussion. This prevents one idea from influencing the perspective or direction that the solution takes, opening new possibilities of thought to occur. Side note: this is also a great way to ensure input from all - including introverts!
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