Monday, May 14, 2012

Focus on the 'Flipping' Point

In his book The Tipping Point, Malcolm Gladwell shared with us the concepts behind how a particular idea, trend or behaviour somehow 'catches' and goes viral.  It's the magical moment when the momentum behind something tips the scales and the idea takes off, spreading with epidemic-like speed.  This is a fascinating concept for businesses to explore and apply to their marketing efforts certainly, but what about its applicability to each of us and our individual self-promotion and bragging campaigns?

To help us see 'how' we can personally create leverage from this Tipping Point concept, Seth Godin coined the phrase The Flipping Point in a recent blog post. As Seth explains, the Flipping Point is all about getting one person buzzing about your message.  Start your Bragging Campaign with one person, give one person one thing to get excited about, and then get one more.

The reality is that there is no Tipping Point, without a prior Flipping Point.  If you can't get one person to flip over the idea of you, then how are you looking to flip an entire group?  Start small.  Keep your focus targeted.  Sell a few select people fully and watch the magic happen.

In essence, you look to strategically identify the 'few' folks within your organization that are likely to have the greatest influence on your campaign.  First of all, Malcolm Gladwell points out, we should focus on the Connectors.  These are the people you know who seemingly 'know' everyone.  Don't focus on their position... that's not the important component.  If you want to get the word out about 'You' and your accomplishments, then you need to get your message in the hands of these people.  The people in your life that almost effortlessly accumulate acquaintances can be especially helpful to you in generating more 'buzz' quickly.

When you get one person to 'flip' they are likely to join your personal cheerleading squad and help you to flip others.  The more people you flip, the bigger the buzz until you hit that magical Tipping Point moment where everyone is buzzing.

The key of course... give them something to 'Flip' over!

(for insights into how you can develop your self-marketing and promotional campaign, check out our new, online Bragging Rights program! It's ready whenever you are to help you learn the Strategies and Tactics that will help you hit that Flipping Point with others.)

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