Monday, November 7, 2011

Cultivating a Success Mindset

According to a study* in the journal Psychological Science, they have found evidence suggesting that those individuals who believe that they can improve their level of intelligence are more likely to be successful over the long run.  Hmmm.

In the study, subjects wore a special 'cap' that recorded their electrical brain activity while completing certain letter puzzles.  These puzzles were specifically designed for participants to make mistakes.  What researchers found was that when participants made mistakes, their brain sent two quick signals.  The first was a quick recognition of the error (what Michigan State University psychology professor Jason Moser refers to as the 'oh crap response') and a second signal that indicated a willingness to get it right. 

Those participants with a growth mindset, a belief that their hard work will pay off for them in the long run, had a much stronger second signal and were more likely and willing to correct their mistakes.  They saw a net advantage to doing so. In essence, this group saw their errors as opportunities to grow, improve and learn, rather than an indication of their lack of capability.

It is this belief, that you can continue to learn, grown and improve that serves to establish that Success Mindset.  Successful people do not look to their failures and indications of what they can't do, but at learning opportunities.  They recognise only that their errors are indications of what they didn't know, but need to learn... and then they go out and learn it!

The Work:

  • Consider what your typical response is when you fail or miss the mark at something.  
  • What is your self-talk like immediately following such an event.  Are you more likely to to use the event to validate why you shouldn't have tried in the first place, or is your self-talk affirming instead a belief that you can do it in future with a little more direction, information or coaching?
  • If it's the former, we need to work at rewiring your belief systems, to shift your perspective to that Success Mindset.  Instead of believing your intellect is entirely predetermined, recognise that you can develop and grow your intelligence through hard work.  If you are willing to put in the work, you can decrease your margin of errors in the future.

I read the above study shortly after reading on a facebook posting the following quote.  The two fit perfectly together, and I invite you to consider this quote the next time that things don't go according to plan...
Instead of beating yourself up about the past and saying  "Damn, what was I thinking", ask a better, kinder question... "What was I learning"?

Works for me, let's see how it works for you!

* study... "Mind Your Errors:  Evidence for Neural Mechanism Linking growth Mind-Set to Adaptive Post error Adjustments" 

Wednesday, November 2, 2011

Marketing ourselves through Comparisons

Mired as I am right now in completing the upcoming Bragging Rights program, I found Seth Godin's blog post today - Accentuating Differences - to really hit home.  All too often, as Seth rightly points out, we attempt to distinguish ourselves through our comparisons of our skills and talents relative to those of others.
"This is just like Brand X, but 5% cheaper, 10% faster, 20% easier to use and it comes in chocolate..."
          Seth Godin
Certainly it is worthwhile to be clear about just what the competition brings to the table relative to you, but you will benefit more from highlighting what makes you different and unique, what separates you from the crowd, than by comparisons that serve to make you part of it. 

In the end we want our audience to remember us.  It is unlikely they will if we only highlight how we are like everyone else.  Use your points of commonality to indicate how you have the fundamentals, use your areas of difference to highlight how you bring 'more' to the table than others.  This is what will set you apart and get you remembered.