It has been shown that people become more 'certain' they are right about a course of action they took IF they can't undo it. If they can't change their action in some way they will hold on firmer and longer to their sense of 'rightness'.Therefore, if you are looking to change their minds you would do well to help them see some way that their initial action could be 'undone', taken back or overlooked. This isn't always possible of course but the more successful you are in helping them to find an 'out' for their initial behaviour the more successful you will be in getting them to modify their choices in the future.
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