Thursday, December 31, 2015

Tip Thursday - Personal Branding

Your social media accounts all communicate messages about your personal brand - who you are and what you stand for.  Your Profile Picture is a key element in this.  Face perception is one of the most highly developed skills in humans, influencing how we judge someone's trustworthiness, enthusiasm and competence.  It is important to have a profile picture on your accounts - research shows that you are 7 times more likely to be considered for a job if you have one.  However, ensure that the picture you select says what you want and need it to say.  Don't use a selfie, don't wear sunglasses, a head & shoulders shot is superior to head only, and (as noted in an earlier tip) ensure that your head is in a straight, upright position, not tilted.

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