Take a look at the following video. It explains a phenomenon known as the McGurk effect, where what we hear is overridden by what we see...
Is it any wonder that the reports of eye witnesses to accidents and crimes can vary so much? What about the interpretations of what we 'believe' someone has said to us?
We know that the biggest percentage of the impression we create is driven by the Visual. The McGurk effect is one more example of how much we rely on our vision, our view of the world around us, to shape our interpretations of it.
I've been speaking with clients for years about the need to ensure that our 'visual' cues work in alignment with our voice and content to create a consistent message. Inconsistent messages are going to result in mixed messages.
Make sure that you have clarity over your Personal Brand and then ensure that what you say, do and even how you look works in support of it. Otherwise, we really are leaving our message to chance and are left to the mercy of the McGurk and other as-yet-to-be-discovered effects that skew our messaging off course.
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